[ The Art of Asking ]

THE LITTLE GOLD BOOK – EL PEQUEÑO LIBRO CON LAS REGLAS DE ORO

Some say that asking is more an art than a science. I'm not sure about that, it is a rare combination of the two, where art and science meet and passion and commitment come to life. What I now know is: that you don't ask for a donation, you listen to the donation! That’s the secret! We who ask others to donate are immensely privileged. Through their investment, those who donate make it possible to change lives and save lives, and those who ask for donations are doubly happy.

A DAY IN A FUNDRAISER LIFE – UN DÍA DEL PROCURADOR DE FONDOS

Marcelo Estraviz, an experienced fundraiser in Brazil, shares his experiences in the third sector from his country of origin. He brings us new motivation to reap greater successes on raising funds, and thus, fully fulfill the institutional mission. He shows new global reference models in philanthropy and fundraising, to find similarities with other international actors, and thus, we follow new paths in the advancement on this culture of donation and fundraising.

FUNDRAISING AND ZOMBIES - FUNDRAISING Y ZOMBIES

A guide to the good management of an organization. John Baguley from England tells us: I hope to show you how to be a superhero, taking on the zombies at whatever level exists in your organization. Hiring zombies. Not everyone arrives at the front door posing as zombies. Leaders seek to excel and improve and the zombie recognizes his role in those improvements. If an institutional policy is repeated for 2 or 3 years, for better or for worse, it will survive strongly in your organization's bloodstream